There’s no streetwear as we know it today without Stussy.

Now 40 years old, Stussy has paved the way for countless brands and creatives, from California to New York to London to Europe to Japan. It’s the brand that set the standard before most of today’s brands were even around.

With the brand celebrating its 40th anniversary this year, there’s been a deluge of commemorative collaborations. While brands like Supreme have shaped the practice in the modern day, there’s no denying that Supreme’s position as collaboration kings is significantly shaped by the previous work of Shawn Stussy and company. Stussy has long been a force when it comes to collaborations—whether with other brands, musicians or artists—but the brand seems to go above and beyond in its anniversary years, unveiling unexpected projects that end up taking on special significance years later.

A Stussy collaboration is something of an achievement for any brand, designer or artist. When you look at the list of brands that Stussy has worked with over the years, it’s quickly apparent that it doesn’t just collaborate for the sake of it. Stussy is thoughtful with its collaborations and doles them out judiciously, working with brands that it has something in common with—whether that’s a human connection or spiritual one.

We’ve picked out 30-plus collaborations, which span the last three decades, and offer important context as Stussy celebrates its 40th anniversary.

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