Arguably the most important house of the last century, Comme Des Garçons is the definitive anti-fashion fashion label. Founded by Rei Kawakubo in 1973, the storied house put Japanese designers on the map, and helped establish Tokyo as a fashion capitol rivaling Paris, Milan, and New York.
When the fashion world zigs, Rei zags, and in doing so she has built an empire rivaling that of any European house. With more subdivisions than one can count, look out for unorthodox tailoring (CdG Homme Plus), bold plaids (CdG Shirt), and lots and lots of black. Expect the unexpected.
For more on Kawakubo and the legacy of Comme Des Garçons, check out our Master Class.