Chrome Hearts

Los Angeles-based Chrome Hearts was founded in 1988 by Richard Stark, Leonard Kamhout and John Bowman out of their garage—figures steeped in Hollywood biker lore and. Initially catering to a niche LA motorcycle scene, producing leather jackets and sterling silver jewelry for their inner circle, the brand’s breakthrough came with a costume commission for Dan Hoskins’ Chopper Chicks in Zombietown (1989), and soon hard rock bands embraced the aesthetic, propelling Chrome Hearts local cult status to a global scale.

A co-sign from the era’s biggest names—from the Sex Pistols and Guns N' Roses to Cher and Lenny Kravitz—paved the way for the opening of its first NYC boutique in 1996. In the following years, collaborations with The Rolling Stones, Comme des Garçons, BAPE and others further cemented the brand’s influence across music and luxury fashion spheres.

Today, the gothic aesthetic, underground credibility and signature sterling silver and leather staples that fueled Chrome Hearts’ early rise continue to drive its enduring allure. Embroidered cross denim, dagger pendant necklaces, leather jackets and custom celebrity commissions have become the signature accoutrements of today’s biggest artists, athletes and cultural icons, including Drake, Shai Gilgeous-Alexander, Bella Hadid and more—keeping Chrome Hearts firmly at the forefront of countercultural luxury.