Comme des Garcons PLAY

Comme Des Garçons PLAY was launched in 2002 as the CDG outlet for simpler, more approachable garments. For nearly 20 years, PLAY has served as the common man’s introduction to CDG with it’s very popular heart logo T-shirts and sweaters. PLAY was particularly popular in Hip-Hop and streetwear in the late 00s and early 2010s. These days, it’s still very common to see PLAY clothing in person but the label’s collaboration with Converse is perhaps it’s most popular contribution to fashion ever.