JJJJound is an oddity. In existence for more than a decade, JJJJound has been one of the most influential entities in contemporary menswear. But, ask people what exactly JJJJound is, and you’re likely to get rather convoluted answers—even from those in the know. To some, JJJJound is a person; to others it’s a mood board; some see JJJJound as a brand; others see it as a general “aesthetic.” To a certain extent, none of those answers are wrong. But they are all incomplete. JJJJound is—or has been—all of those things. But it’s also become so much more over the years.

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