New Balance

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New Balance was founded under the name New Balance Arch Support Company in 1906. Based in Boston, Massachusetts, the company grew slowly to become the shoe that unofficially represented the state; an early model known as The Trackster was adopted as a track and cross-country shoe by many schools in Massachusetts in the 1960s. The company continued to grow in popularity in the running community when, in 1988, New Balance introduced what is still one of its most popular models, the 574. The New Balance 574 was originally designed as a technical running shoe, but the sneaker gained massive popularity off the track, particularly in the northeastern part of the United States. These days, the 990—and particularly the 990v4—remains the most popular model for those looking to wear New Balance sneakers casually. New Balance has also collaborated with brands such as Aimé Leon Dore, Concepts and Ronnie Fieg on other silhouettes.

Is New Balance made by Nike?
No, New Balance has no relation to Nike.

What do the numbers mean in New Balance shoes?
New balance uses the style numbers of shoes as names. More often than not, the higher the number, the more technology is in the shoe.

What does the v mean in New Balance shoes?
The v stands for “version”.

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