JJJJound × Reebok

Moodboard turned global lifestyle brand JJJJound partners with footwear giant Reebok to release limited edition JJJJound Reebok sneaker styles. JJJJound is the brainchild of former Been Trill member Justin Saunders. The Montreal-based creator is known for his minimalist aesthetic spanning streetwear, culture and art. The first Reebok JJJJound collab released in 2019 updates the already minimal Club C style with JJJJound’s timeless understated visual identity. Endearingly simplistic JJJJound Reebok Club Cs feature an all white colorway with subtle olive green detailing. The JJJJound logo replaces the usual Reebok brand plate. JJJJound Reebok NPC II styles feature an all white leather upper and velvety terry cloth lining. On this pair, the JJJJound logo is embossed in gold leaf. The shoe has no other branding, besides a low-key Reebok logo molded onto the sole. Another release welcomes the JJJJound Reebok Classic style. Released in 2020, the low-top style features retro gray suede overlaid on white leather and nylon. Reebok x JJJJound pieces are highly coveted by fans of both brands due to their enduring constructions and trend-defying point of view. JJJJound has also collaborated with other classic likemind brands such as New Balance, Asics and Bape.