FUCT was created in 1990 by Erik Brunetti and Natas Kaupas in California. The two launched the brand with the expectation that it would be a fun project to work on for a couple years, nothing more. FUCT took all parties involved by surprise when its pop culture logo flips became popular T-shirts amongst the young subculture of streetwear at the time. The brand really took off when future Supreme founder, then-Union employee James Jebbia began stocking FUCT at Union. Through the ’90s and early-’00s, FUCT grew in popularity and after a short hiatus in the mid-’00s, the brand returned to reap the benefits of the booming streetwear culture it helped create.

When was FUCT made?
FUCT was founded in 1990.

Who created FUCT?
FUCT was founded by Erik Brunetti and Natas Kaupas.

Where can I buy FUCT?
FUCT is available via its web store, various stockists and Grailed.

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