Puma × The Weeknd

PUMA and The Weeknd first collaborated in 2016 when he was named a global brand ambassador and creative collaborator for the company. The partnership evolved into a signature collection called XO, which debuted a year later with the release of the PUMA Parallel sneaker and supporting ready-to-wear pieces.

The last PUMA x The Weeknd release stems from 2019, with a Spring/Summer collection based on denim. Other standouts from the The Weeknd PUMA collab are the artist's strapped, high-top reinterpretations of the classic PUMA Suedes from early 2019.