Nike ACG

Nike ACG (All Conditions Gear) is a Nike subbrand specializing in outdoor and all-weather athletic equipment, apparel and footwear. Launched in 1989, the ACG brand was developed from the Nike Hiking collections that Nike started in the early 1980s. Legendary Nike and Jordan designer Tinker Hatfield was one of the key figures behind the launch of ACG. He designed the iconic ACG Air Mowabb as its flagship model in 1991. Its playful OG color scheme of blue, orange, and cream was a signature for the ACG lines in the early 90s, as Nike intended ACG to be a playful way to explore nature, also reflected through the tongue-in-cheek vintage Nike ACG campaigns. After a few years of hiatus, Nike relaunched ACG in 2014, with Acronym's Errolson Hugh at the helm. The Canadian designer reimagined ACG with his signature urban ninja approach through dark color schemes, technological innovations and premium materials such as Gore-Tex. After five years of NikeLab ACG by Hugh, Nike returned to its original principles in 2019. ACG clothing, sneakers, and accessories still incorporate technical quality, but they also hark back to retro designs from ACG's heydays through playful aesthetics.