Icecream Men's Footwear

While originally created as the footwear extension of Billionaire Boys Club, Pharrell Williams and NIGO’s Icecream brand eventually grew into its own full-on fashion brand. Despite this move, the footwear remained the most popular category for Icecream. The brand created bright colored skate shoes, many of them featuring all over print designs and were a hit amongst skateboarders and Pharrell fans alike.