Acronym
Acronym is a high-end technical apparel brand founded in 1994 by Errolson Hugh and Michaela Sachenbacher. While the brand started as a technical design studio, consulting for brands like Burton, the science fiction-inspired Acronym clothing brand became an industry leader in utility, technical advancement and design. Acronym clothes are known for their hidden pockets, premium zippers and materials and versatile usability. Under the creative direction of Canadian designer Errolson Hugh, Acronym's design team also designed for Nike ACG between 2014 and 2016, as well as Stone Island's Shadow Project between 2008 and 2023, incorporating the same futuristic technical designs that Acronym is known for.