Burton

Snowboarder Jake Burton founded Burton Snowboards in 1987. Often referred to as simply Burton, the Vermont-based sportswear company specializes in snowboarding gear, cold climate outerwear, and accessories. Participants across all snow sports rely on Burton’s technical outerwear to keep them warm. Burton’s signature mountain logo is often spotted gracing Burton Hats and Burton joggers. Highly anticipated collaborations such as Burton x Carhartt WIP and Burton x Neighborhood stay true to the brand’s dedication to function and form. Burton’s founder Jake Burton helped popularize snowboarding and paved the way for its recognition as a sport. Inspired by the Snurfer, an earlier version of a snowboard, Burton made it his mission to create a better snowboard. Burton’s snowboard advancements helped propel the sport’s popularity. Originally starting out of a barn, the Burton brand continues to set the standard for the snowboarding industry.