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A.P.C. Men's Denim

A.P.C. Men's Denim

Founded by Jean Touitou in 1987, A.P.C. (Atelier de Production et de Création) has been at the forefront of “upscale basics” long before it was an exhausted descriptoThe brand has always created full collections, but the jeans have always had top billing at A.P.C. In the late-’00s when Japanese raw denim became the latest craze in menswear, A.P.C. was ahead of the curve and reaped the benefits of honing its craft for decades. The Petit New Standard jeans in particular were a hit that put the brand on the radar of thousands of burgeoning menswear enthusiasts, intersecting with a rise in personal style and fashion blogs. In addition to its mainline products, it’s also has collaborations with artists like Kid Cudi and Kanye West and brands like Carhartt.

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