A$AP Rocky × Guess

Throughout his career, A$AP Rocky has been very vocal about his affinity for fashion. The rapper from Harlem creates his own designs through his creative agency AWGE while also collaborating with brands like Puma, Under Armour and JW Anderson. Another pivotal part of his fashion design career is his partnership with Guess. A$AP Rocky x Guess was announced in 2016, and they linked up for two consecutive collections creatively directed by Rocky. Renamed to GUE$$, the collection featured striped t-shirts and riffs on Guess's iconic triangle logo.