SKU RS123
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🕰 Era
Late 1990s – Early 2000s
Mild Seven promotional apparel was heavily produced during this time, especially for racing and cigarette campaign giveaways.
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🚹 Gender
Unisex (Men’s M, fits like a relaxed modern M/L)
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🎨 Color
Mustard Yellow (Warm Yellow Tone)
With white Mild Seven logo print on the chest.
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🧑💼 Founder / Brand Information
Brand: Mr. MOVAL (Japan)
A Japanese casualwear manufacturer known for producing workwear-inspired and promotional jackets. Not widely known globally, but often used in Japanese corporate uniforms and promotional apparel.
Mild Seven Background
• Founded: 1977 (Japan Tobacco Brand)
• Known for: Cigarette brand sponsorships, especially Formula 1 (Benetton, Renault)
• Promotional goods (jackets, jumpers, windbreakers) are collectible due to their connection to F1 history.
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🧥 Type of Garment
Lightweight Nylon Windbreaker / Coach Jacket Style
Featuring:
• Stand collar with button neck latch
• Front zip closure with snap-button storm flap
• Hand pockets
• Elastic cuffs and hem adjusters
• Printed logo (not embroidered)
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📝 Description
This is a vintage Mild Seven promotional jacket manufactured by Mr. MOVAL, likely used as staffwear or campaign apparel during Mild Seven’s peak marketing era.
Material is lightweight nylon—ideal for wind protection and light rain. The branding is minimal and clean, with the iconic Mild Seven typography on the front left chest, making it a desirable piece for collectors of:
• Tobacco memorabilia
• Japanese promotional wear
• F1 Racing (because Mild Seven sponsored legendary race teams)
The jacket has a simple, functional silhouette, typical of 1990s promo-wear.
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👗 Tips for Styling
• Pair with wide jeans or cargo pants for a vintage streetwear look.
• Wear over white or grey tees to highlight the yellow tone.
• Works well with retro sneakers (Asics, Nike ACG, New Balance 991).
• For a racing-inspired fit, pair with track pants or motorsport caps.
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⭐ Rating & Condition
Rating: 7.5 / 10
Condition: Good Vintage Condition
• No major damage visible
• Some wrinkles and light signs of wear typical for nylon of this age
• Print looks intact
• Fabric structure still solid
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✅ Conclusion
This Mr. MOVAL Mild Seven yellow windbreaker is a classic Japanese promotional jacket from the late 90s–2000s. Its connection to Mild Seven’s iconic F1 sponsorship era makes it a great collectible piece. Lightweight, stylish, and easy to wear, it’s perfect for fans of Japanese vintage workwear or motorsport-related apparel.