It is also being worn within a broader styling context in Korea, where high-end brands such as ERD and Rick Owens are often mixed with emerging experimental labels. Recently, SKIMS has also gained strong popularity, reflecting a wider interest in refined yet minimal athletic-inspired womenswear.

Within this landscape, a Korean team is reinterpreting athletic aesthetics in a distinctive way—taking references from functional, wearable hiking and outdoor gear traditionally associated with older generations in Korea, and reworking them through a contemporary, cool lens. The result is a new visual language that transforms practicality into attitude, merging utility wear with a more conceptual fashion sensibility.