1 OF 2 ONLY ONE REALEASED TO THE PUBLIC
LARGE

As a title sponsor of the Las Vegas Grand Prix, Heineken has partnered with lifestyle brand Race Services to create two custom racing jackets that celebrate the rich culture of Formula 1. These jackets draw inspiration from "the iconic 1970s pit crew uniforms, offering a contemporary take on vintage motorsport design."

Constructed using "military pup tent fabric, the RS 'Crew Chief' jacket emphasizes functionality while featuring period-accurate typography reflective of 70s F1 team branding." The design also incorporates subtle details and modern elements, creating a unique blend of tradition and innovation.

One of the jackets will be auctioned after the race weekend, with proceeds supporting Wings for Life, an organization partnered with Oracle Red Bull Racing that focuses on spinal cord injury research. Overall, this initiative highlights Heineken’s broader commitment to enhancing the F1 fan experience and contributing to meaningful philanthropic efforts.