SKU RS115
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🕰 Era

1990s – Early 2000s
This piece represents the vintage promotional workwear era, likely produced as a staff or event jacket for the Kronenbourg brewery.
The minimalist embroidery style and lightweight zip construction are consistent with late-90s promotional or uniform fashion, where utility met brand representation.

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🚻 Gender

Unisex (Men’s Cut, Relaxed Fit)
Straight torso and slightly dropped shoulder design, making it wearable for both men and women.

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🎨 Color
• Primary: Off-white / cream
• Details: Red embroidered logo text — “Brasseries Kronenbourg, Alsace France”
• Finish: Matte cotton-blend texture

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👤 Founder & Brand Information

Brand: Kronenbourg Brasseries
Founded: 1664, Strasbourg, Alsace, France
Founder: Jérôme Hatt

About the Brand:
Kronenbourg is one of France’s oldest and most iconic breweries, celebrated globally for its signature Kronenbourg 1664 beer.
Known for its long-standing brewing tradition and French craftsmanship, the brand often released limited promotional apparel for staff, distributors, and sponsored events — making items like this jacket rare and collectible.

This specific piece likely stems from a late-20th-century uniform collection, possibly used for brewery tours or promotional campaigns in Europe.

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🧵 Type of Garment

Lightweight Zip Jacket / Promotional Workwear Windbreaker

Material Composition (estimated):
• Cotton-polyester blend shell
• Lightweight, non-lined fabric
• Embroidered front logo patch
• Zip front closure
• Elastic cuffs and waistband
• Stand collar design

Key Features:
• Vintage embroidery (not printed)
• Classic European brewery branding
• Functional and minimal aesthetic
• Breathable and comfortable for daily wear

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👠 Tips of Style
• Casual Vintage Fit: Style with dark denim and white sneakers for a classic look.
• Streetwear Twist: Pair with cargo pants and a bucket hat for that nostalgic 90s French utility vibe.
• Layering Piece: Works great over a t-shirt or sweatshirt during transitional weather.
• Collector’s Display: Perfect for beer memorabilia or vintage workwear collections.

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📝 Description

This Kronenbourg Brasseries Alsace France Jacket is a rare vintage promotional windbreaker, embodying classic European brewery heritage and minimalist French design.

Its lightweight, zip-up construction and crisp white fabric make it a versatile layering piece — equally functional and stylish.
The red embroidered brewery logo gives it character and authenticity, reflecting a time when promotional uniforms were built with quality and durability.

Perfect for collectors of beer memorabilia, French workwear, or 90s streetwear aesthetics.

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⭐ Rating (1–10)

8 / 10

✅ Authentic vintage embroidery
✅ Structurally strong, zip functional
✅ No holes or tears
⚠️ Light fabric wrinkling and minor age marks (consistent with age)

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⚙️ Condition

Very Good Vintage Condition (VGVC)
• Light wear consistent with vintage age
• Clean embroidery, no major discoloration
• Slight wrinkling from storage

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🏁 Conclusion

The Kronenbourg Brasseries White Jacket captures the charm of vintage French industrial and promotional apparel, blending minimalist design with cultural history.
Its collectible brewery embroidery and clean silhouette make it both a functional wardrobe item and a piece of vintage heritage.

Ideal for those who love European vintage, retro workwear, or rare branded fashion — this jacket is understated, authentic, and effortlessly timeless.