RS94WR199
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📅 Era
Mid-to-late 1980s – promotional collaboration era when Kirin Beverage launched Jive Coffee and partnered with Southern All Stars, one of Japan’s most iconic rock bands.
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🚻 Gender
Unisex – designed in a loose, sporty cut suitable for both men and women.
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🎨 Color
Deep royal blue with contrasting white/gray printed logos and graphics.
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👤 Founder / Brand Information
• Kirin Beverage Company, Ltd. – a subsidiary of Kirin Holdings, founded in Japan (1907) as part of the famous beer and beverage group.
• Southern All Stars (SAS) – legendary Japanese rock/pop band formed in 1978 by Keisuke Kuwata and Yuko Hara. This jacket is linked to their endorsement campaign with Kirin Jive Coffee.
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👕 Type of Garment
Promotional Bomber Jacket – lightweight nylon/synthetic shell, ribbed collar, cuffs, and hem with snap-button front closure.
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💡 Tips of Style
• Pair with vintage denim or cargo pants for a full retro look.
• Works well styled with band tees or Japanese streetwear (Evisu, Neighborhood, Kapital).
• Layered under oversized coats for modern street style contrast.
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📖 Description
This vintage promotional jacket celebrates the collaboration between Kirin Jive Coffee and Southern All Stars, featuring:
• Front chest embroidery: “Kirin Jive Coffee” logo.
• Back print: “Southern All Stars × Jive Coffee” in bold lettering.
• Ribbed collar and cuffs for a sporty bomber silhouette.
• Lightweight, semi-gloss finish ideal for spring/fall wear.
It’s both a collector’s item and a wearable piece of Japanese pop culture history.
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⭐ Rating & Condition
• Condition: 8.5/10 – Vintage good condition. Minor age-related fabric wear, no major flaws.
• Rarity: High – Promotional tour jackets like this were not mass-produced for retail, making it a sought-after collectible among Japanese vintage and band memorabilia collectors.
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📝 Conclusion
The Kirin Jive Coffee × Southern All Stars jacket is more than fashion—it’s a cultural artifact tying together 1980s Japanese rock history and corporate beverage promotions. With its bold graphics, vibrant royal blue fabric, and rarity, it’s a must-have for collectors of Japanese vintage, music memorabilia, or retro streetwear.