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1985 Sony Betamax promotional tee on D&L Sportswear blank. Made in U.S.A.
This piece is an authentic 1985 promotional t-shirt produced for Sony to market their SuperBeta video recording format, featuring licensed Warner Bros. Bugs Bunny artwork. The graphic cleverness pairs the format with the pun 'Makes Every Hare Sharper', directly advertising Sony's enhanced video clarity during the historic Betamax versus VHS format war. Produced on a vintage D&L Sportswear poly-cotton blank, the shirt features classic single-stitch sleeve and hem construction. Promotional merchandise crossing major electronics companies like Sony with pop culture animation from the 1980s is uncommon and holds cross-collectible appeal for vintage tech and cartoon enthusiasts.
Size XL
Pit to pit: 21.5 inches
Length: 28.5 inches
Good vintage condition
Blue
Vintage
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