You Matter by Demetrius Harmon

You Matter is an American clothing brand founded in 2016 by Demetrius Harmon. Harmon used his internet fame in the mid-2010s to advocate for mental health, channeling a positive message through his clothing line. Over the years, You Matter by Demetrius Harmon has expanded to become a full-fledged streetwear brand, offering hoodies, jackets, t-shirts and accessories that carry positive messages like “I feel weak, but I know I’m strong.” The brand is known for its You Matter hoodies, which are available in many bright colors and finishes. Next to the clothing line, Harmon also runs You Matter University, a program that offers scholarships to underprivileged students.