These days, a rapper expanding his portfolio and starting a clothing brand is pretty much expected. It’s like a right of passage each artist gets once they reach a certain number of fans. Lucky for A$AP Rocky, he wasn’t alone once it was his turn to establish a label of his own. Along with A$AP Bari and CLOT’s Edison Chen, VLONE was born.
VLONE takes its name from the phrase “you live alone, you die alone” and its spelling from the A$AP typeface of turning ‘A’s’ to ‘V’s’. Although A$AP Bari has said the brand started in 2011, the brand’s rollout was particularly slow, coming to a head in 2014, when VLONE was seen in an A$AP Rocky music video. At the time, VLONE offered only T-shirts and hoodies but shortly after the video's release, the brand debuted a sportswear collection during Paris Fashion Week at a pop-up shop. Within hours, the collection sold out and VLONE was a proven success.
VLONE had its first and only runway show for its Spring/Summer 2018 collection. The collection, “Black History”, was VLONE’s first attempt at cut and sew pieces as the collection included leather pants and outerwear. The main takeaway from the show, however, was the VLONE x Nike Air Force 1 Highs sent down the runway. There are also Air Force 1s, composed of black leather with orange lettering, featuring the brand’s tagline “Every Living Creative Dies Alone.” While the Highs would eventually see an extremely limited release of only 20 pairs, the sneakers did signal the Nike collaboration that was to come. VLONE has also done collaborations with other big names such as Off-White and Palm Angels.
Who started VLONE?
The founder of VLONE is A$AP Bari.
Is VLONE the same brand as Off-White?
No, they are two different brands.