United Colors Of Benetton
United Colors Of Benetton Logo

United Colors Of Benetton


United Colors of Benetton was founded by siblings Luciano, Giuliana, Carlo, and Gilberto Benetton in Ponzano Veneto, Italy. The brand started out with Giuliana making sweaters at home and Luciano selling them in the nearby town of Treviso in the mid-1950s. By 1965, Carlo and Gilberto came on to help grow the operation and the family was able to open its own factory. The brand was known for its bold advertising, tackling issues such as racism and religious oppression in print ads that had little to do with its clothing. On the clothing side, Benetton was known for colorful, easy-to-wear products like sweaters and T-shirts. The brand was particularly popular in the ‘80s and ‘90s.

Does United Colors of Benetton make watches?
Yes, United Colors of Benetton makes watches.

Where is United Colors of Benetton from?
United Colors of Benetton was founded in Ponzano Veneto, Italy.

Who is the owner of Benetton?
Edizione S.r.l. is the parent organization of the Benetton Group.

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