Much like his mentor Kanye West, Travis Scott has gone from recording artist to full-on brand in a way few of his contemporaries have. Although Scott has been releasing music for the better part of a decade, it wasn’t until the rollout of his third album Astroworld that Scott became a full-on brand. It was at this point that he expanded beyond his string of merch collaborations.
Towards the end of 2017, Travis Scott, along with many other Nike collaborators, were asked to put their spin on the Nike Air Force 1 in order to celebrate the 35th anniversary of the shoe’s release. While Scott’s partnership was already announced with an unreleased Jordan Brand sneaker, this Air Force 1 was the first collaboration between Travis Scott and Nike and Jordan Brand. Scott followed this with a Houston Oilers themed Jordan 4 which sold out and sells on the aftermarket for over double its retail price. At this point it was clear that Scott’s name was worth his weight in gold.
With the album releasing on August 3 of 2018, Scott released Astroworld themed merch throughout the week, including graphic hoodies and T-shirts. Throughout his Astroworld tour, Scott sold massive amounts of merch, iterating on various items and graphics at each significant stop. Scott’s biggest release sneaker release to date has been his Air Jordan 1 collaboration, which released in the spring of 2019. The shoe featured a backwards Swoosh logo and a stash pocket on the inside. Scott premiered the shoe when he performed at halftime for the 2019 Super Bowl, building anticipation around the then-unreleased sneaker. When the shoe finally released over the course of multiple drops in April and May, it sold out instantly and has since become a grail for many.
Travis Scott has never been one to slack—whether it’s with releasing his own music, producing songs for others, releasing products. If you’re a fan of Scott and his output, keep your eyes on Grailed as the latest from the Houston rapper makes its way to our marketplace.