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Providing premium American basics, the Theory clothing brand was founded by Andrew Rosen and Elie Tahari in 1997. Initially focusing on producing stretchy womenswear, the brand added a menswear line in 1999 and further extended its offerings throughout the years. Headquartered in New York City's Meatpacking District, the brand has over 400 stores worldwide. Theory became known for its comfort-fitting basics, with the women's pants as a prime example of its use of innovative stretch fabrics that blended the distinction between sportswear and work attire. In recent years, Theory has collaborated with Japanese retailer Uniqlo, and released its special 'Theory Project' collections, designed by former Lanvin menswear designer Lucas Ossendrijver.

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