The North Face
While The North Face is famous for outerwear designed to withstand the harshest conditions, the mountaineering brand was founded under the sunny skies of San Francisco, California. It was here in 1966 where two hiking fanatics decided to indulge their passion and open a hiking store. In 1968, The North Face made the transition from a retail shop to creating its own technical apparel and accessories, in a “for explorers, by explorers” move that would change the industry forever.
Over 50 years later, The North Face remains the biggest name in hiking and mountaineering apparel while also creating some very popular outerwear pieces among non-hikers. This product offering includes the Nuptse jacket and Steep Tech jacket. Through the creation of diffusion lines like The North Face Purple Label and collaborations with brands like Supreme and Beams, it’s likely that 50 years from now, The North Face will still be at the top of the mountain.
Is The North Face a luxury brand?
No, The North Face is not a luxury brand.
Do people still wear The North Face?
The North Face has not faded in popularity in the United States since the 1990s. It is popular in many other parts of the world as well.
Why is The North Face so popular?
The North Face’s popularity with climbers and outdoorsmen is parallel to its popularity within hip hop culture, making it a brand with a very large consumer base.