Swarovski

Known for its crystals and precious stone offerings, the Swarovski Crystal Business is synonymous with exquisite luxury. Founded in Wattens, Austria, in 1895 by Daniel Swarovski, Armand Kosmann and Franz Weis, the company revolutionized the jewelry industry thanks to its patented crystal-cutting machines that allowed for mass production. Swarovski is still a family-owned business. Its links to fashion through streetwear collabs with Nike, Cactus Plant Flea Market, BAPE and Supreme have exceeded its contemporary relevance beyond the standard Swarovski necklace or bracelet. While competitors like Tiffany & Co., BULGARI and others have had their fair share of significance, Swarovski has proven its premier quality through longevity.