Superdry was created by Julian Dunkerton and James Holder in Cheltenham, UK in 2003. With Dunkerton’s passion for high quality fabrics and tailoring combined with Holder’s love of graphics, the two came together to create a brand that values quality and design. Superdry opened its flagship store in 2011 and have been on a consistent rise since. The brand has since expanded to over 500 stores and various diffusion lines. Superdry is best known for its jackets and hoodies.

Is Superdry a luxury brand?
No, Superdry is not a luxury brand.

Is Superdry made in China?
Some Superdry products are made in China.

Is Superdry a Japanese brand?
No, Superdry is a British brand.

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