Rhude

RHUDE is an LA-based streetwear brand founded in 2015 by Rhuigi Villaseñor. Born in Manila, Philippines, Villaseñor draws inspiration from his multicultural background and experiences, combining them with American iconography, nostalgic references and a visual commentary on Los Angeles style. RHUDE clothing sits at the intersection of luxury and streetwear, incorporating bold graphics, intricate detailing as well as the use of high-quality materials. In its relatively short history, RHUDE has collaborated with brands like Puma, Vans, Lamborghini and Thierry Lasry, with whom it created the popular RHODEO sunglasses.