No Fear Men's Low-Top Sneakers

No Fear is an American streetwear brand founded in 1989 in Southern California by Mark Simo, Brian Simo, Boris Said and Marty Moates. Headquartered in Carlsbad, California, No Fear was created as an alternative lifestyle brand focusing on extreme sports. With its founders being former racecar drivers, No Fear created its designs based on themes like lack of fear of death, lack of laziness, and contempt for social norms and the law. The No Fear brand became popular in the 1990s and 2000s, thanks to their graphic t-shirts with provocative prints. The brand's No Fear Eyes became an often-seen trademark, while skulls, flames and other graphic prints also featured on its vast collections of hoodies, t-shirts, hats and other accessories. No Fear is still a prominent sponsor in extreme sports, racing and mixed martial arts. Next to No Fear clothing, the brand also makes energy drinks and sports equipment.