Msftsrep Men's Outerwear

MSFTSrep is an American brand and creative collective founded in 2015 by Jaden Smith. Short for Misfits Republic, MSFTSrep describes itself as "A Collective Of Individuals Dedicated To Evolving The Consciousness Of Humanity Through Science And Art." They have done so through collaborations with New Balance, as well as their own output. Smith started the brand as a way to express himself in other ways than music and acting. MSFTSrep clothing matches Smith's persona with skate-inspired streetwear staples carrying colorful prints and inspirational, poetic messages. Next to clothing, the brand also makes books, films and jewelry, most notably the popular MSFTSrep necklace.