Lyrical Lemonade


From blogging to music video direction and artist management, Lyrical Lemonade does it all. Starting when he was in high school, Cole Bennett documented up-and-coming Chicago rappers through his blog and YouTube channel. Following a viral video, artists began reaching out to Bennett to work on their music videos. Soon after the YouTube channel took off, Lyrical Lemonade expanded into artist management and then its own two-day festival.

Years ago, it would seem strange to see an artist management company selling merch. Once Jay-Z knocked that barrier down with Roc Nation’s paper plane hats, (among several other clothing endeavors over the years) the doors were open. Lyrical Lemonade’s paper plane hat-equivalent are its Carton Logo hoodies]( In recent years, the brand has expanded its offering of accessories to include canned lemonade and rugs in addition to a plethora of stickers. Lyrical Lemonade has also collaborated with brands like Fuck The Population.

Does Lyrical Lemonade sell merch?
Yes, Lyrical Lemonade merch can be found on its official website and Grailed.

Is the Lyrical Lemonade x Faze collaboration official?
Yes, that was an official collaboration.

Are the Lyrical Lemonade characters a Grateful Dead reference?
Yes, Lyrical Lemonade characters are an homage to the iconic Grateful Dead bears.

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