Founded by French tennis legend Rene Lacoste, the brand famous for its crocodile logo (a nod to Lacoste’s on-court nickname) embodies the elegance of the world of tennis. Since 1933, the brand has taken tennis style off the court with its seamless blend of apparel that works with or without a racket in your hand.
Lacoste has since expanded into a lifestyle brand offering a wide array of products but the classic polo shirt remains its most popular item. In addition to the polo, the brand’s recent collaborations with Supreme and Golf Wang have become very covetable.
Is Lacoste a luxury brand?
No, Lacoste is not a luxury brand.
Who founded Lacoste?
Lacoste was founded by Rene Lacoste.
Who owns Lacoste?
Lacoste is owned by Swiss holding company Maus Freres.