Just Don Men's Hats

As an associate of Kanye West interested in fashion, it was only a matter of time before Don C found his way into clothing. About a decade ago, Don C started Just Don, which began as a hat business. In the era of snapbacks being the king of headwear, Don C found a way to up the ante and create a premium product. The most popular Just Don hats were NBA or NFL snapbacks with premium snakeskin brims. The hats retailed for a hefty price but resold for even more, proving Don C had a hit on his hands. While the brand has expanded to offer other products, the hats will always hold a special place in the history of the brand and early 2010s streetwear.