JNCO Men's Clothing

Los-Angeles based denim label JNCO was founded by brothers Jacques Yaakov Revah and Haim Milo Revah in 1985. With its graffiti-influenced logo and ultra-wide baggy silhouettes, JNCO quickly came to dominate the early 90s streetwear look. JNCO also specializes in womenswear. Hugely oversized JNCO jeans and denim styles were first popularized in southern California by skaters and ravers. The wide-leg opening was made to pair with the chunky skate shoe styles of the era. JNCO pants became a worldwide phenomenon shortly thereafter with young people in almost every locale clamoring to get their hands on a pair. For many vintage JNCO jeans, sometimes affectionately referred to as JNCOs, represent the peak of youth culture and global streetwear frenzy. JNCO is not limited to merely JNCO vintage jeans styles. Graphic-emblazoned JNCO tops, t-shirts and long sleeves expertly recall the rebellious and creative attitude popularized by JNCO. JNCO hoodies sporting timeless retro designs make perfect concert, festival and loungewear looks.