Jaded London Men's Accessories

Jaded London is a British ready-to-wear brand founded in 2013 by siblings Jade and Grant Goulden. Based out of London, England, the brand is known for its riffs on the Y2K aesthetic, with denim, dresses and t-shirts executed with rhinestone embellishments, tribal graphics and bohemian prints. The brand makes clothing for men and women, ranging from swimwear to accessories and outerwear. Popular styles are the Jaded London Parachute pants and the Jaded London jeans, which follow a similar approach to Y2K classics like True Religion and Diesel, with washes, prints and rhinestones. Remaining true to the nostalgia, Jaded London collaborated on a capsule collection with Paul Frank in 2024, while the brand has also worked with VFILES, Rock Revival and Schott.