Hypebeast

A “hypebeast brand” is a brand—most commonly a streetwear label—that is popular (or “hyped”) by shoppers. While there is usually a cult following attached at the core of the label’s fandom, many “hypebeast” brands are popularized by people who are simply looking to follow a fashion trend. This type of shopper and the brands they enjoy, have shaped the streetwear industry at large—giving the popular streetwear and street culture magazine, Hypebeast, its name.

Since 2005, Hypebeast has been reporting on the latest happenings in streetwear, sneakers and everything else its namesake market would care about. Over the years, the online publication has expand into print magazines and has done countless collaborations with various brands like Stussy on T-shirts and hoodies.

What is a hypebeast?
A hypebeast is someone who enjoys things that are very popular and hard to attain because of their popularity, such as limited edition sneakers, streetwear, vinyl toys, etc.

What is a hypebeast brand?
A “hypebeast brand” is a brand—commonly a streetwear label—that is popular (or “hyped”) by shoppers. While there is usually a cult following attached at the core of the label’s fandom, many “hypebeast” brands are popularized by people who are simply looking to follow a fashion trend.

Why are the things hypebeasts like so expensive?
Hypebeasts like expensive things because the more expensive something is, the less likely it is that many people will have it. Hypebeasts like exclusivity.