HIDDEN
HIDDEN.NY is an Instagram mood board account turned streetwear brand, founded in 2018 by an anonymous British man in New York City. After gaining a large following on Instagram in a short period, the brand started releasing merch, using its recognizable circled H logo and its green and white color scheme on a wide variety of products. While the person or people behind HIDDEN remain anonymous, the brand has become an important player in the streetwear and fashion scene beyond just Instagram. The HIDDEN clothing brand releases products randomly through its website, with previous drops, including mugs, socks, t-shirts, floor mats, and more. Over the years, the HIDDEN brand has worked with Needles, Salomon, Billionaire Boys Club, Clarks and more.