Hennes clothing store was founded by swedish entrepreneur Erling Persson in Västerås, Sweden in 1947. Hennes introduced the concept of fast fashion by offering a frequently updated selection of women’s clothing at affordable prices. After a couple decades of success, Hennes acquired the retailer Maurtiz Widforss, changing the company name to Hennes & Mauritz. Around this time, the brand began to offer men’s and children’s clothing as well. By the end of the 1960s, Hennes & Mauritz had stores all over Europe. From then on, the company grew rapidly and became known as H&M. Currently, H&M is arguably the biggest name in fast fashion with stores around the world bringing in billions in sales every year. While H&M is still known for its very affordable goods, the company occasionally collaborates with designers for capsule collections such as Kenzo, Margiela and Moschino.

Who founded H&M?
H&M was founded by Erling Persson.

When did H&M start?
H&M was founded in 1947.

What does H&M stand for?
H&M stands for Hennes & Mauritz.

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