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Fubu Men's Clothing

New York-based streetwear brand FUBU was founded by four friends in 1989. The brand started with a simple run of printed tees and hats. The label, which stands for For Us, By Us, sought to empower its community and its rise to prominence is closely intertwined with the rise of hip-hop. FUBU clothing is known for its genre-defining oversized baggy silhouettes and vibrant eye-catching colorways. FUBU also specialties in womenswear. FUBU shirts and jerseys riff on heritage sportswear designs. T-shirts and sweatshirt hoodies feature inventive graphics, logos and messages of empowerment. For many, wearing a FUBU shirt is more than just a fashion statement. FUBU paved the way for all community-centric streetwear brands that came after. Wide-cut FUBU bottoms and denim featuring practical design elements are often accompanied by nostalgia-inducing 90s finishes. FUBU outerwear references classic letterman jackets and denim chore coat designs. With new generations discovering the line, FUBU’s legacy of authenticity and innovation continues on.

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