Fred Perry

Fred Perry is an English clothing brand founded in 1952 by former tennis player Fred Perry and Austrian soccer player Tibby Wegner. The two former athletes were the first to produce headbands for tennis players in the late 1940s and established Perry's eponymous brand in 1952 with the original Fred Perry shirt as a British answer to Rene Lacoste's namesake brand. While Fred Perry initially targeted the tennis world with its iconic polo shirts, the brand found its biggest successes among the British mod subculture in the 1960s. Perryheads were anti-establishment, with Fred Perry's Laurel Wreath logo as a symbol of defiance. While the brand has been appropriated by skinheads and alt-right movements in the US and UK, it remains an iconoclast fashion brand, partially thanks to its exciting collaborations with brands like Raf Simons,Stüssy and Comme des Garçons.