Fendi Logo



Fendi was established by Adele and Edoardo Fendi in Rome in 1925. The brand quickly gained popularity for its leather goods. When Adele and Edoardo left the brand in their daughters' hands, they went on to hire Karl Lagerfeld in 1965. Lagerfeld went on to make the brand one of the biggest in the world, even creating its now iconic double-F logo. The brand is also known for creating the idea of the “It bag.” The Fendi Baguette first appeared in 1997 and went on to become the most popular bag in the world. The brand’s ready-to-wear line garners lots of attention, but its luxury leather goods are still the main attraction.

Who is Fendi owned by?
Fendi is owned by LVMH.

Is Fendi a luxury brand?
Yes, Fendi would be considered a luxury brand.

Does Rihanna own Fendi?
No, Rihanna owns Fenty, not Fendi.

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