Fear of God Denim
Founded by Jerry Lorenzo in 2012, Fear of God blends '90s grunge with contemporary hip hop styles. Based in LA, the label forgoes the collection debuts of traditional fashion seasons in favor dropping new releases on a whenever-they-are-ready schedule. While comfortable, lived-in styles like longline tees and side-zip hoodies revealed Fear of God’s hype-inducing look, diffusion lines, collaborations and vintage one-offs have elevated the brand with a distinct sense of cohesion. Already considered a trendsetting force, Fear of God fans span from Justin Bieber to Kanye West.