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ERL

ERL

Unisex label ERL was founded in 2018 by designer Eli Russel Linnetz. The brand is based in Venice Beach, Calif. Colorful ERL shirts and sweaters evoke Los Angeles in the 90s. ERL is most known for their hoodies which feature a distinctive swirl design and color blocking. ERL bags made of quilted canvas come in vivid colorways. Before founding ERL, Linnetz worked as a photographer photographing the likes of Kanye West, Lady Gaga and the Kardashians. Linnetz also frequently collaborates with Comme des Garçons. The brand ERL started as a one-off collaboration with CDG. The first ERL hoodies and graphic tees were made to commemorate the grand opening of Dover Street Market in LA. The first ERL collection sold out immediately. Following the successful launch, ERL expanded into a full line including ERL pants and ERL outwear.

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