Diadora Women's Jackets
Originally founded in 1948 as a hiking and work boots manufacturer, Diadora switched to sportswear in the 1960s and became known as one of the premier sports outfitters in Italy and beyond. Diadora running shoes, tracksuits, and sneakers became wildly popular in the 1980s, worn by athletes like Bjorn Borg and Marco van Basten, as well as ravers across Europe. Nowadays, the Italian sportswear brand is most known for being an outfitter of soccer teams worldwide and its Heritage footwear line which harks back to their retro 1980s heydays. The Bloke Core trend of the early 2020s has revived the brand’s relevance in recent years, appreciating its Italian craftsmanship, retro style and flair. Teams like Norwegian side Bodø/Glimt and Rome's pride, AS Roma, have worn Diadora kits in the past, and tennis players like Martina Trevisan and Alejandro Fokina are sponsored by the brand.