Coogi

Founded in 1969 as "Cuggi" in the Toorak suburb of Melbourne, Australia, Coogi is a clothing brand known for its high-quality, colorful knitwear. After gaining popularity in Australia, Coogi became a prominent brand in the late 1980s after being rebranded from Cuggi to Coogi. Coogi became especially popular in the United States, largely thanks to its cultural relevance in hip-hop. With its heavy quality and high price point, Coogi sweaters became luxury status symbols, emphasized lyrically and visually by their most famous ambassador, The Notorious B.I.G. After a decline in popularity during the 2000s, Coogi relaunched in 2014, reengaging with the streetwear culture through collaborations with brands like Supreme, Patta and Puma. While the brand also makes dresses, jeans and home accessories, the Coogi sweater remains its most important product.