Comme Des Fuck Down Men's Bombers

Comme Des Fuckdown was a side project from New York-based designer Ruslan Karablin of SSUR. A riff on Rei Kawakubo's Comme Des Garçons branding, the parody became a huge hit in the early 2010s, partially thanks to ASAP Rocky, who was a fervent wearer of the hats. Karablin originally conceived the Comme Des Fuckdown design in the early aughts for The Cut, a brand he started alongside Jamie Story. The design became a hit around 2012 thanks to Tumblr and ASAP Rocky and his ASAP Mob colleagues. While the design has been used on various products, including t-shirts, snapbacks and hoodies, the Comme Des Fuckdown beanies remained the most popular. New York-based label Vaquera reissued the Comme Des Fuckdown hats for its SS23 collection.