Boot Boyz Biz

Boot Boyz Biz is a streetwear brand and research and design studio founded in 2015 by Kevin McCaughey. Originally from Chicago, Illinois, the brand is known for its bootlegged, cross-referential graphics printed on t-shirts, pants, hoodies and hats. While not much is known about the brand and the people behind it, Boot Boyz Biz (BBB) has slowly become one of the hottest new streetwear brands since the early 2020s, thanks to their appropriation of graphics and designs from sources as wide as French philosopher Michel Foucault to film classics like The Matrix.