Andersson Bell

Contemporary Korean ready-to-wear label Andersson Bell was founded in 2014. Led by creative director Dohun Kim, the brand is known for its unique pairing of Korean street style with minimalist Scandinavian aesthetics. Andersson Bell hoodies featuring eye-catching graphic designs seamlessly meld the world of Korean pop culture with classic elements of nordic design. Celebrated for its bold use of color and reinvention of classic wardrobe silhouettes, Andersson Bell has built a loyal worldwide clientele. The vivid color palettes of Andersson Bell outwear reference the frenetic energy of Seoul while the sleek modern cuts evoke a strikingly Scandi sartorial perspective. Andersson Bell tops feature joyful knitwear designs and inventive logo placements. The highly anticipated Andersson Bell x Asics collaboration resulted in extremely wearable sneaker styles distinguished by complex color pairings.